search presence & content optimization
get found online
If you own or operate a business, chances are you’ve heard the term “search engine optimization,” or “SEO” dropped a few times by marketers. But don’t be intimidated by another industry acronym - SEO simply means you’re removing barriers for your potential customers, and placing your business in the right place at the right time for the right people. Although SEO is an absolutely necessary form of marketing, it shouldn’t be used on its own, but rather as a supplementary tactic in your overall business strategy. SEO requires a perfect mix of regularly posted superb content, technical website optimization, keyword and competition research, and a thorough knowledge of industry updates and changes. As both a professional content curator and SEO geek (self-proclaimed-kind of) with years in the industry, I have the passion and experience needed to help your company get found online. As always, my services are priced to your needs. Give me a ring or send me an email, and we’ll chat about how we can build your presence on search!
advertising & social media
Create, engage
The influence of social media and digital advertising is astounding, and with two billion users on Facebook, one billion users on Instagram, and more than two billion active monthly users on Google, the need to invest in your digital presence on these platforms is only going to grow. Unlike many forms of traditional print marketing, running ads and posts on platforms like these allows you to target your message to the precise audience you want to reach. I can also test characteristics of our ads and posts (A/B testing) to see what performs best. Of course, with advanced integrated reporting tools, I can track every click and see why our content got the results it did - which allows me to learn and tailor your strategy to ensure the highest ROI. Let’s get started.
analytics & reporting
review, report, restratagize.
The wonderful and exhausting (depending on how you look at it) fact about digital marketing is that it’s always changing. I want help you stay on top of those changes before you find yourself caught in the dust. And, let’s face it, you’re running a business - who has time to spend HOURS researching the latest trends? I’ll keep a careful eye on your digital analytics, measuring crucial metrics like clicks on your calls-to-action, views on your latest product demo, site traffic, engagement, and more. I take ALL of this juicy data and use it to carefully concoct a strategy tailored to not only where you are, but where you want to GO! Every decision is based off of data and metrics. No guesswork involved. Let’s dive in.
“Working with Abbey has helped me enhance my online presence and multiply my leads!”
/ steamin demon inc. /
“I was lucky enough to learn from Abbey as her intern. I was amazed by her writing and marketing skills. She taught me so much and I still go to her for help. She knows the industry and she has the work ethic to back it up!”
/ KATIE PETERSON, PROFESSIONAL WRITER /